Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

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Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

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Testimonials

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

We deliver the key expertise you need to optimize your channel

Twitter

.@VMware Shuffles Channel Execs: Brandon Sweeney Takes Top Channel Post; Ross Brown To Lead Cloud Charge… https://t.co/o2nyItDj9w

The Channel Company (16 hours ago)

.@Converge_One Breaks $1B Revenue Barrier With Purchase Of Avaya, Cisco Powerhouse SPS https://t.co/fDmQuvtMOe https://t.co/5qbzszYBwj

The Channel Company (19 hours ago)

Are you an emerging vendor? Apply for CRN's Tech Innovators Awards program. Deadline: 8/25 #CRNTechInnovators… https://t.co/SoM4rLZia3

The Channel Company (21 hours ago)

NetApp Bought Iceland's Greenqloud To Fill Data Fabric Need For Cloud Automation, Orchestration… https://t.co/anQnLne32t

The Channel Company (Yesterday)

.@Cisco To Acquire Hyper-Converged Technology Partner @SpringpathInc For $320 Million https://t.co/4Gri2mRmZG https://t.co/CKAXUzKeqV

The Channel Company (Yesterday)

Newsroom

April 19, 2017

2017 MES Event to Focus on How Midmarket CIOs Can Leverage 'Smart, Well-Thought-Out Risks' to Innovate and Transform the IT Industry

Featuring Gartner analysts and new market research

April 13, 2017

Dell Technologies, Hewlett Packard Enterprise, VMware and Docker CEOs To Headline 2017 IT Channel Thought Leadership Conference

Four of the IT industry’s most influential CEOs will provide keynote interviews at The Channel...

CRN Feed

.@HPE Americas Channel VP Says @HPE_SimpliVity Sales Momentum Is Off Charts https://t.co/zf322qEvTY https://t.co/TnpaGvGXsu

CRN (12 hours ago)

New @VMware Channel Chief Sweeney On Taking 'Friction' Out Of @DellEMC Deals And Rules Of Engagement:… https://t.co/FMZLquc0H7

CRN (13 hours ago)

.@PaloAltoNtwks Sales SVP To Retire, Will Be Replaced By @Salesforce EVP: https://t.co/wNVyEak87r #PaloAltoNetworks https://t.co/P2B9Hdcx34

CRN (16 hours ago)

.@DellEMC Channel Chief Byrne On Ending 'Tension' With @VMware Partners, @Dell As A Distributor And Future ELA Plan… https://t.co/DR7CaqHhew