The largest, independent gathering of 800+ of the IT channel’s premier solution providers and technology vendors
XChange's ever-evolving and unmatched agenda has kept thousands of top executives from leading organizations coming back for the past two decades. These decision makers converge to learn and grow from peers, thought leaders and analysts. The actionable agenda focuses on the products, programs and business models making the biggest impact on the channel today.
Leading The Digital Journey
A Path to New Value & Customer Experiences
The road to success is paved with a strategic plan to move from reacting to customers to anticipating their next move. Along the way, paths must intersect, allowing solution providers to help clients learn and discover new and compelling business technology solutions. Those solutions must accelerate growth, create new revenue streams, simplify processes and speed innovation. This journey calls for a deliberate change in the way solution providers communicate and engage with customers when it comes to sales, marketing and support. Customers take the first step when they are trying to find what they want. It ends when they discover, with the help of a trusted partner, what they really need.