Content Syndication

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Content Syndication

Position Your Company as a Thought Leader & Recruit Partners with IT Channel Content Marketing on 

Great content is one of the most powerful tools technology suppliers have for identifying and attracting the right channel partners. Unleash the power of your information-rich white paper, case study or other asset through a CRN Content Syndication program, generating valuable leads for partner recruitment and positioning your company as an IT channel thought leader to our highly engaged solution provider community.

Solution providers regularly seek out and consume content that educates them about new technologies, business models, partner programs and emerging market trends. This need for information makes content syndication marketing an invaluable tool for raising brand awareness, demonstrating thought leadership and recruiting the right channel partners.

CRN handles your entire content marketing program, from hosting your assets on and building the registration form to executing a targeted promotional plan and providing detailed lead reports.

CRN’s Content Syndication Program Includes:

  • Consultation on which assets will resonate best with our audience
  • A full-service marketing plan including email and online display advertising, promoting your content to a targeted audience of solution providers from our database of 150,000 organizations and 1.5 million individuals
  • Timely delivery of detailed lead reports 


Step into the Partner’s Path.

Long before a solution provider contacts a technology supplier or joins their partner program, they typically launch an extensive research and information-gathering campaign. Step into the partner’s path and engage them with an IT content marketing program at this early, crucial moment: when they are most open to new ideas and relationships and when fewer competitors are vying for their mindshare. A CRN Content Syndication campaign can give you a head start, creating new opportunities for your paths to converge.

Learn More About the Partner’s Journey

Why Choose The Channel Company?


Broad Reach

We reach an engaged, loyal following of leading solution providers.

Integrated Campaigns

Our multi-media network reaches your target audience through their preferred communication channel.

Flexible Advertising

We offer a diverse range of ad units to deliver your unique message effectively.

Maximized Results

We provide comprehensive campaign reporting to optimize your advertising campaigns.

Get Fresh News and Insightful Analysis

Our media offerings are the core of our company. Find out how to get the information and analysis you need. And explore our impactful advertising and sponsorship opportunities.