IT Best Of Breed Online

IT Business Thought Leadership 

IT Sponsored Blog Marketing provides in-depth coverage on the latest intelligence and best practices IT solutions providers need to grow their businesses. Target 60,000 Best of Breed change agents from 1,200 elite channel organizations through our tiered, multi-vehicle sponsorship marketing programs. This intelligence-rich site gives you access to a dynamic, year-round community forum where you can contribute valuable thought leadership on building more successful channel enterprises. 

Inspired by the industry-leading Best of Breed (BoB) Conference, keeps solutions providers coming back with fresh content that addresses their business needs. Vendor opportunities to engage with this unique website are built around original content contribution, blog sponsorship and marketing, IT Best of Breed newsletter sponsorship, and a dedicated company profile page. In addition to giving your company extended visibility and voice, these sponsorships enable you to keep your finger on the pulse of the solution provider community and the topics they care about.

The IT Best of Breed platform can be leveraged to achieve brand awareness and thought leadership status, adding your company’s perspective to the discussions that matter most to the solution provider community. Choose from a variety of sponsorship packages, each of which include:

  • A dedicated profile page with company or executive summary, a link to your website link, hosting of up to 4 assets, and a social media feed
  • Two blogs featured on your profile page each month and included in the IT Best of Breed home page rotation
  • 20,000 traffic diving impressions promoting each blog
  • Logo visibility on the homepage
  • One IT Best of Breed newsletter sponsorship per month, reaching a circulation of 60,000 

Be a Partner to Prospective Partners—and Gain a Competitive Edge.

When looking to add a new technology or supplier, solutions providers need guidance at every step of the journey—not just the moment of decision. Seize this opportunity to introduce your company as a helpful resource and IT thought leader, sowing the seeds of a potential partnership. IT Best of Breed offers a powerful combination of blog marketing, newsletter sponsorship, social media and content marketing to help you get there.

Learn More About the Partner’s Journey

Why Choose The Channel Company?


Broad Reach

We reach an engaged, loyal following of leading solution providers.

Integrated Campaigns

Our multi-media network reaches your target audience through their preferred communication channel.

Flexible Advertising

We offer a diverse range of ad units to deliver your unique message effectively.

Maximized Results

We provide comprehensive campaign reporting to optimize your advertising campaigns.

Get Fresh News and Insightful Analysis

Our media offerings are the core of our company. Find out how to get the information and analysis you need. And explore our impactful advertising and sponsorship opportunities.