Solution providers are searching... Help them find you.
Capturing mindshare early on in the solution provider's technology decision-making process can give you a significant advantage in recruiting new partners and motivating existing partners to sell more.
This decision-making process—the long and complex path a solution provider takes to adopt a new technology, business model or partnership—is the Partner's Journey. Partners need and even seek out guidance at every step of this journey; not just at the moment of decision.
Check out our new infographic and marketing guide to learn about the different stages of the Partner's Journey and how, by aligning your marketing efforts with it, you can steer solution providers in your direction and capture their mindshare.