Global Technology Distribution Council - Issue 1 - March 2017

A Central Role in the Technology Market

The Global Technology Distribution Council (GTDC) is the source for industry insight and trends, backed by actual sales-out data of its members – representing more than $130 billion in wholesale distributor product and service sales worldwide. We help our members and vendors strengthen their partnerships and address industry-wide issues and opportunities. GTDC conferences and education programs bring together the leaders of distribution, the vendor community, channel analysts and database experts.

Channel Advocate - Issue 10 - February 2017

Thinking Through Your Channel Relationships

Depending on where you, as a vendor, are on the totem pole of significance, should determine how you evaluate the importance of solution provider relationships.

Channel Advocate - Issue 9 - January 2017

Where is MDF headed?

We all know the world is changing and technology is the catalyst. Every business is a technical business. Every device we interface with is either networked or will be in the future.

Channel Advocate - Issue 8 - December 2016

Prepare for the Rise of Application-Centric IT

As we close out 2016 and look to the coming year, we see a cloud industry on the cusp of delivering what has long been a holy grail for enterprise customers: truly application-centric IT.

Developers who write applications for large companies don't care about what's under the hood. What matters to them is swift and successful delivery of the application. They want to build collaboratively, deploy rapidly, manage seamlessly, and retract harmlessly. What they could live without is standing up infrastructure, whether physical or virtual.

Channel Advocate - Issue 7 - November 2016

Where Should Solution Providers Place Their Unified Communications Bets?

With legacy industry veterans like Polycom being acquired by Siris Capital Group, while Avaya and ShoreTel hire financial advisors to explore new ways of finding new revenue streams -- which could include selling the company or specific assets – channel partners are left in the middle wondering what their next move should be.

Channel Advocate - Issue 6 - October 2016

Technology And The Election: How Do Solution Providers Stand To Gain?

The adjective most used to describe this year's presidential election campaign is "unusual." Amid the unprecedented level of mudslinging between the Donald Trump and Hillary Clinton camps, policy positions – even on major issues - have been relegated to the back seat.

But where do Trump and Clinton stand on information technology, and how would their stances impact solution providers should either become the 45th president?

Channel Advocate - Issue 5 - September 2016

For Security Solution Providers, A Crisis-Borne Opportunity

While a rapid rise in cybercrime is bad, it can be good for business if you’re a solution provider, a recent study found. Where can solution providers step in to help?

Channel Advocate - Issue 4 - August 2016

Channel Partners Hunt For Their IoT Starting Points

For years, the channel dismissed the Internet of Things as mere hype. But now, solution providers are actually finding opportunities in IoT. Yet they haven't come without challenges. To move ahead with IoT, solution providers and vendors need to work closer together to discuss the role partners can play that can lead them to more profit.                

Channel Advocate - Issue 3 - July 2016

Emerging Vendors Need To Build Channels Earlier, Not Later

IT startups have generally followed a common path as they have moved from their earliest sales efforts to widespread sales and distribution of their products. They start with a handful of early-adopter customers, eventually expanding to a broader base of customers that can serve as marquee references – all through direct sales. And then, sometimes after several years, they "cross the chasm" and begin selling more widely.                          

Channel Advocate - Issue 2 - June 2016

Tech is moving faster than ever

If there is any certainty in this market, it’s that technology is moving faster than ever, resulting in huge disruption to business models that don’t keep pace. It’s also the driving force behind consolidation in the vendor and partner ecosystem, and spawning new opportunities that at times appear to be truly amazing.