The Channel Company is pleased to announce a research and content partnership with leading market intelligence firm IDC for its Midsize Enterprise Summit (MES) conferences and webinars. The MES event series connects midmarket senior IT executives with technology suppliers and thought leaders to build strategic relationships that maximize ROI.     

As part of the collaboration, The Channel Company and IDC will deliver new midmarket IT research, identifying the trends impacting CIOs, senior IT executives, technology vendors and solution providers who serve midsize enterprises. 

The insight will help today’s IT leaders decipher the massive change sweeping through one of the U.S. economy’s strongest sectors. The role of the midmarket IT executive is evolving as organizations focus on technology as a competitive differentiator. New research is needed to help business technology leaders understand this transformation.

The first collaborative research project is defining the “State of the Midmarket”. The insights will be presented by IDC analysts at the Midsize Enterprise Summit: Fall 2019, September 15-17, in Phoenix, AZ. 

“Our partnership with IDC comes at a time when powerful forces are reshaping IT midmarket. This game-changing period in the industry demanded we take the Midsize Enterprise Summit event and webinar series in a new direction to reinforce our position as a conduit for change and building strategic relationships that maximize ROI. IDC’s global leadership in the IT market intelligence and advisory services space made them the ideal partner,” said Bob Skelley, CEO, The Channel Company. “The relationship will play an integral role as we expand MES to concentrate on forward-thinking business, data management and technology strategies that are in alignment with the new role of the senior midmarket IT executive who must enable line of business and senior company leaders to optimize IT.”

In addition to collaborating on research and content for the conferences and webinars, IDC analysts will deliver keynote presentations at the MES events (Fall, Spring and IT Security), highlighting findings and actionable business intelligence from the joint research conducted by the companies, as well as moderate discussions/workshops, and hold one-on-one meetings with senior IT executives and technology suppliers. 

“IT strategies in the digital era are undergoing a necessary transformation, becoming an integral part of the enterprise digital strategy. No longer an insular exercise by the CIO, IT strategies must be co-created and co-owned by senior IT executives, line of business leaders and senior management. CIOs need an inclusive, agile and systematic approach to IT strategy development to meet the ever-changing needs of the business. We look forward to collaborating with The Channel Company to deliver the strategies and data needed for the senior midmarket IT executives and technology suppliers/solution providers to adapt and excel in this new era,” commented Joseph Pucciarelli, Group Vice President and IT Executive Advisor, IDC. 

“The midmarket IT leader's role has gradually evolved from being mostly focused on the maintenance of existing operations and the evaluation of new technologies against those operations, to having to become more business savvy and analytical when proposing a new set of requirements or changes to the organization,” said Vennard Wright, Chief Information Officer, Washington Suburban Sanitary Commission, and Advisory Board Member, MES. “To that end, it is imperative that The Channel Company partner with a research firm such as IDC that can provide valuable insight into the nuances that are necessary for senior IT executives to be successful as strategic partners in business initiatives through technology.”

MES events are dedicated to helping midmarket CIOs and senior IT executives learn about the latest business opportunities, trends and innovative solutions by placing them in contact with today’s top technology suppliers and solution providers, industry thought leaders and analysts.