Storytelling is more important now than ever in business to connect with people and move them to action. As IT organizations transform from transactional to strategic operations, IT leaders are becoming more business line focused. As a result, communication of strategy and change management has become an essential aspect of IT leadership. All great storytellers tell stories that follow a similar structure. Using the proven framework provided, attendees will be guided through the key parts of a story and how to build a storyline that will increase buy-in from board members, decrease frustration from lack of interest, and motivate teams. The more complex our technologies and its applications, the more important it is that IT leaders develop the skills to communicate its value through compelling but simple stories.
The Channel Company is pleased to announce a research and content partnership with leading market intelligence firm IDC for its Midsize Enterprise Summit (MES) conferences and webinars. The MES event series connects midmarket senior IT executives with technology suppliers and thought leaders to build strategic relationships that maximize ROI.
Thank you for your interest in updating your email preferences at The Channel Company. In order to provide you with the most appropriate listing of available communications, please select the option below which best describes you/your business: