Recurring Revenue and Higher Margin Services Boost Your CLV
Is your best customer now going to be a customer for life? That's the question vendors should be asking as they consider their channel and go-to-market strategies in the enterprise. According to CompTIA research, more than 80 percent of managed service providers have a formal process in place for estimating Customer Lifetime Value (CLV).
The pressure to go big or go home brings a new sense of urgency to channel partners who are looking to remain a valued part of the technology supply chain.
No doubt the economy is more forgiving than it was a year or two ago and most 
Influencing a decision has always been the goal of strategic marketing. More importantly, the fundamentals of marketing are based on the fact that doing so requires multiple touchpoints at different steps in the decision-making process.
Depending on where you, as a vendor, are on the totem pole of significance, should determine how you evaluate the importance of 
In today's market, tech vendors need to shift toward a model that embraces engagement with a sales prospect over completed deals.
In 2017, the cloud industry may well deliver the long-standing promise of agile software development, and the channel looms critical in helping customers adapt to it.
The UC market is changing and will continue to change as the cloud finds a stable home and customer buying patterns shift from CapEx to OpEx. Through this cloud and software transition, solution providers will be able to find a profitable path through services – it just depends on which of the two paths you want to take. 
Lying beneath all the mud that has been tossed in this year's presidential campaign are a handful of policy proposals of interest to the channel. 
Cybercrime is rising rapidly, but that creates opportunity for security solution providers.. According to a report by 
