Vendors Can Help Channel Partners Close The Sales and Marketing Gap
The Channel Company research shows that sales and marketing teams have different views of marketing's role in their companies. Here's how vendors can help close the gap and keep revenue growth going.
Recent investments and acquisitions indicate that the IT sector is looking to expand IoT offerings quickly. Vendors need to strong, focused channel programs to take advantage of IoT this year. 
What the industry's top CEOs are saying about the future of artificial intelligence.
Success in the IoT space will require vendors and channel partners to work more closely together than they ever have before. Solution providers will be critical enablers that help vendors take different technology pieces and put them together for customers as an end-to-end IoT solution.
The goal of every sales organization and salesperson is to sell a product or service. However, while selling one product is great, selling more than one—or one that carries a slightly higher price tag or margin—is the key to profitability and should be part of your corporate sales strategy.
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