Implementing an effective lead capture strategy

57% of B2B organizations say “converting qualified leads into paying customers” is a top priority, according to Marketing Sherpa. Capturing prospect data is essential for B2B marketers to drive sales and measure return on investment (ROI).

The Magic of Women and Networking

There are thousands of communities and networking events for women popping up everywhere, not only in IT.  Why is it we as women find value in networking?  

Channel Partners Hunt For Their IoT Starting Points

The Internet of Things has advanced beyond mere hype as solution providers are finding opportunities to make money off it.

Cybersecurity: The Battle for Our Connected World

Marc Goodman - NGC 2016 SpeakerNexGen Cloud Conference & Expo is beyond excited to have Marc Goodman, one of the world’s leading authorities on global security, delivering the keynote address on December 7th in Anaheim, CA.


How to Measure the Success of Your Social Media Marketing

Like all marketing channels, social media must prove its viability to receive continued budget. Calculating the return on investment (ROI) of your social media program can be challenging, but it can also illustrate the effectiveness of your social media strategy.

Start by following these steps to enable you to better measure the effectiveness of your programs.


Emerging Vendors Need To Build Channels Earlier, Not Later

Engaging the channel later in a company's evolution may have made sense back when the channel's chief role was sales fulfillment – selling and distributing a vendor's products in markets and geographies that it couldn't otherwise reach. But the role of the channel is changing – indeed, it already has changed – from a sales and distribution focus to providing solutions around a vendor's products and, more recently, providing strategic services around those solutions.

Tech Is Moving Faster than Ever, Offering Huge Vendor and Partner Opportunity

The faster-than-ever pace of technology is causing massive disruption to business models and pushing consolidation. Yet it’s also leading to new, sometimes eye-opening opportunities.

What Role Should Public Relations Play in Your Marketing Mix?

If you are having a hard time deciding how to integrate public relations strategies into your marketing plan, you are not alone. The lines have become so blurred in this age of integrated marketing that PR and marketing tactics are consistently crossing paths—but are typically not coordinated in advance.

Are You Thinking About Strategic Service Providers?

The growth in cloud is changing the channel partner’s role, which requires technology vendors to rethink the structure of the vendor-partner relationship.

Tips for B2B Social Media Marketers

While B2C marketers may be considered the early adopters of social media marketing, B2B marketers have long since embraced this valuable platform. Social media marketing enables us to quickly and effectively communicate our value proposition to an increasingly large, captive online audience. It provides a proven way to expand relationships and establish trust—not too dissimilar from our B2C counterparts.