With the new year upon us, thoughts are turning–if they haven’t already–to the creation of B2B marketing budgets. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further this year in 2017. Just how much are people expecting to spend on marketing this year and how do you go about creating your own budgets to maximize return on your marketing investments?
The UC market is changing and will continue to change as the cloud finds a stable home and customer buying patterns shift from CapEx to OpEx. Through this cloud and software transition, solution providers will be able to find a profitable path through services – it just depends on which of the two paths you want to take.
Cybercrime is rising rapidly, but that creates opportunity for security solution providers.. According to a report by Cybersecurity Ventures, the annual costs of fighting cybercrime will grow from $3 trillion in 2015 to $6 trillion by 2021.
57% of B2B organizations say “converting qualified leads into paying customers” is a top priority, according to Marketing Sherpa. Capturing prospect data is essential for B2B marketers to drive sales and measure return on investment (ROI).