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The Channel Company is Back on the Road! New Seminar Series for Fall '17

Join The Channel Company for a free seminar and networking reception in a city near you. Members of our executive team, together with our expert IPED® consultants, will share new research and insights on increasing channel partner productivity by evolving the role of your channel account managers and supporting partners’ aspirations to boost their marketing efforts. In the new era of services-led business models and the proliferation of digital marketing, solution providers require more strategic support from channel account managers than ever before, as well as assistance improving their marketing strategy and methods.

We will examine the marketing readiness of the channel, including:

  • Current partner marketing challenges and progress
  • Adoption of digital marketing solutions versus reliance on traditional tactics
  • How vendors can support partners in their transition to effective digital marketing
  • Alignment of partner marketing with sales, management and vendors

We will also discuss the changing role of the Channel Account Manager (CAM), including:

  • Top partner support needs, as defined by solution providers
  • The CAM as a catalyst for partner business model transformation, rather than a manager of transactions
  • Key metrics and measurements for CAMs
  • Leading vendors’ plans for improving the CAM role


Event Locations:

Menlo Park, CA: October 25 from 3:00-5:30 pm at the Rosewood Sand Hill Hotel

Denver, CO: October 26 from 3:00-5:30 pm at Omni Interlocken Hotel (Broomfield)

Raleigh, NC: November 2 from 3:00-5:30 pm at the Raleigh Marriott City Center

Boston, MA: November 8 from 3:00-5:30 pm at The Westin Waltham Boston

New York, NY: November 9 from 3:00-5:30 pm at The Westin New York Times Square

Don't miss this opportunity to meet and network with The Channel Company and your peers. Join us for the seminar and networking reception in a city near you.

Space is Limited – Reserve Your Spot Today:

Denver, CO
Irvine, CA
Palo Alto, CA
Boston, MA
New York, NY

Please contact Debbi Keating at dkeating@thechannelco.com or 618-659-1018 with any questions.