Channel Masters

Hone Channel Skills. Uncover New Approaches. Accelerate Career Advancement.

Actionable Content and Real-World Coaching for Success

Channel Masters is an industry renowned program designed to arm up-and-coming channel leaders with insights, tools and real-world techniques for developing and executing differentiated channel strategies.

Member Benefits Include:

  • Access to ongoing primary research based on leading industry trends
  • Best Practice sharing with peers from across the vendor community
  • Advice and coaching from consultants with extensive channel experience
  • Real world tactics and guidance to enhance partner engagement
  • Insights to identify developing trends and vendor imperatives
  • Interaction with a live partner panel for first-hand feedback
  • Networking opportunities with channel professionals sharing like challenges and priorities
  • Deeper understanding of the end-to-end process to drive successful partner relationships

Sample Curriculum Topics:

  • Program Development Strategies
  • Onboarding Planning and Execution
  • Building Compelling Partner Value Props
  • Partner Profitability
  • State of Managed Services
  • Partner Marketing
  • Customer Success

Next Class Kicks Off May 2025

Schedule:
May 20-22 Workshop in Boston, MA
June 2025 – April 2026 Monthly Webinars

This is your chance to join and learn from a community of channel professionals. Due to the interactive nature of the program, seating is limited to approximately 25 participants per class. Don’t miss out — inquire today!

Inquire Today

What Attendees Are Saying

Channel Masters was very eye-opening to the depth and breadth channel programs require. Coming from a large company, I do not see all sides to channel activities. It was very educational to participate in a simulation that covered many aspects of channel programs. The workshop will help me in my day-to-day role, as now I have a much more comprehensive understanding of the channel.

HPE

Tremendous insight (and validation) around partner business transformation best practices.

Cisco

Ongoing Participants Include:

Get Your Competitive Advantage

To learn more about availability and member criteria, please complete this form