Connecting People, Technology, and Innovation to Achieve the Unimagined
OUR MISSION
We empower the growth and evolution of the technology industry through our passionate people, deep partnerships, and unrivaled suite of services.

Beginning
The roots of the Channel Company stretch back to 1982, when the first issue of CRN was published. CRN remains the No. 1 source of technology news, insights, and analysis for the IT channel today.
Evolution
Over the years, we've deepened our connection to the technology ecosystem through a broad portfolio of solutions and services. Our premier events, strategy, full-service marketing services, and communities power growth for our clients.
Our acquisition of Audienz in early 2021 brought a new dimension to how we help our clients accelerate business. The team's cloud marketing expertise strengthens our ability to help vendors and solution providers exceed their strategic, marketing, and sales goals.
In 2022, we expanded our portfolio of services worldwide, starting with the acquisition of bChannels. bChannels adds powerful new data-driven capabilities to broaden our clients’ partner networks and drive revenue. We acquired the technology portfolio of Incisive Media, which brings CRN and CRN UK together within the same company, as well as the Computing and Channel Partner Insight brands to elevate our global events capabilities. Finally, with our acquisition of Lauchlan, we continue to grow our marketing agency capabilities, scale creative and digital services globally and accelerate time to market for clients.
Today
The technology community is our sole focus. The Channel Company's dedicated, experienced, passionate team works hard to deliver maximum value to the technology vendors, solutions providers, and IT decision-makers who rely on us every day.

Innovation
We are entrepreneurial and focused on driving growth by fostering creativity and the desire to be better. We turn ideas into solutions to bring added value to the channel, our employees, and our customers.
Growth
We like big ideas and encourage our employees to be bold. We challenge ourselves to think outside the box and expand our offerings based on market demands. We empower our employees to take action as we work toward common goals.
Change
We pursue, embrace, and drive change so that we can continuously evolve as your needs evolve.
Transparency
We communicate internally and externally with candor and respect. We are honest and transparent in our communications and engagements, keeping customer confidentiality and trust of paramount importance.
Belonging
We are committed to building an inclusive culture, where our employees can be their true selves. We celebrate diverse approaches and points of view. We believe that our differences drive smart decisions, fresh innovation, and strong performance.
Collaboration
We have an open, fun, collaborative work environment where we feel inspired, empowered, and respected - values that we bring to our collaborative relationships with our clients. Together we are stronger.
Accountability
We are passionate about our work and we are unwavering in our dedication to delivering an exceptional customer experience.


Why Choose The Channel Company?

Channel Catalyst
We are at the epicenter of the IT channel. Our unparalleled understanding of the IT ecosystem and what makes it thrive will empower you to transform your business.

Dedicated Partner
We work as an extension of your team and do whatever it takes to help you drive value, innovation, and progress.

Extensive Reach
Our powerful, rich database and exclusive insights give you unmatched access to the audience you most want to reach.

Proven Results
Decades of channel experience and expertise enable us to deliver actionable, measurable results.

Deep Connections
Our relationships with leading technology suppliers, solution providers, and IT professionals will deepen and expand your own relationships.