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The Channel Company Mission

We empower the growth and evolution of the technology industry through our passionate people, deep partnerships, and unrivaled suite of services.

Our deep relationships and experience with technology vendors, solution providers, and end-users allow our experts to connect insight with practical know-how to deliver proven results.

We understand the technology, businesses, and people that make up the IT ecosystem, your bold visions, and your challenges. We support you with the information, guidance, services, and solutions you need to attain your goals - and then reach further.

Partner with The Channel Company for global marketing services dedicated to the needs and growth of the IT channel community. Our unmatched levels of industry expertise will connect you with technology audiences worldwide through consulting, thought leadership, to and through partner marketing strategies, and innovative content and insights that can amplify your brand, simplify how you go to market, and accelerate revenue.

Combined with our industry-leading events, media, and always-on leadership networks, we help drive partnerships, advance professional development, and generate demand.

Unwavering Commitment to Technology

Beginning

The roots of the Channel Company stretch back to 1982, when the first issue of CRN was published. CRN remains the No. 1 source of technology news, insights, and analysis for the IT channel today.

Evolution

Over the years, we've deepened our connection to the technology ecosystem through a broad portfolio of solutions and services. Our premier events, strategy, full-service marketing services, and communities power growth for our clients.

Our acquisition of Audienz in early 2021 brought a new dimension to how we help our clients accelerate business. The team's cloud marketing expertise strengthens our ability to help vendors and solution providers exceed their strategic, marketing, and sales goals.

In 2022, we expanded our portfolio of services worldwide, starting with the acquisition of bChannels. bChannels adds powerful new data-driven capabilities to broaden our clients’ partner networks and drive revenue. We acquired the technology portfolio of Incisive Media, which brings CRN and CRN UK together within the same company, as well as the Computing and Channel Partner Insight brands to elevate our global events capabilities. Finally, with our acquisition of Lauchlan, we continue to grow our marketing agency capabilities, scale creative and digital services globally and accelerate time to market for clients.

Today

The technology community is our sole focus. The Channel Company's dedicated, experienced, passionate team works hard to deliver maximum value to the technology vendors, solutions providers, and IT decision-makers who rely on us every day.

Culture & Purpose at The Channel Company

These are the principles we live and work by for our clients and for each other. 

Dedication to Success and Growth

We're passionate about helping technology companies and our talented teams transform challenges into opportunities and reach their highest goals.

Making Smart Decisions Fast

We make strategic, data-informed decisions quickly to capture more market and professional opportunities and enhance outcomes.

Creativity Powered by Data

A blend of experience, data expertise, and bold experiments propel innovative ideas and success.

Courageous Inclusion and Transparency

We champion honest conversations, brave debate, and meaningful equity.

Forward-Momentum and Fun

We cultivate what we do and understand each career and client success story is built on determination, dedication, and a commitment to the future.

Giving Back to Our Communities

We believe in supporting the communities where we live and work. Our employees organize volunteer opportunities that bring us together outside of work to help local community organizations. Making a positive impact on our communities is deeply important to us.

At our events, Channel@Work brings together the IT community and our employees to give back to people and organizations in need of assistance in our host cities.

Why Choose The Channel Company?

Channel Catalyst

We are at the epicenter of the IT channel. Our unparalleled understanding of the IT ecosystem and what makes it thrive will empower you to transform your business.

Dedicated Partner

We work as an extension of your team and do whatever it takes to help you drive value, innovation, and progress.

Extensive Reach

Our powerful, rich database and exclusive insights give you unmatched access to the audience you most want to reach.

Proven Results

Decades of channel experience and expertise enable us to deliver actionable, measurable results.

Deep Connections

Our relationships with leading technology suppliers, solution providers, and IT professionals will deepen and expand your own relationships.

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