Bold, Engaging Custom Events that Elevate Brands
Share your brand story and have impactful conversations with top tech decision makers with The Channel Company’s Custom Events.
Our expert global events team delivers custom-designed, strategic events that empower you to make connections, drive awareness and strengthen your pipeline.
Custom In-Person and Digital Events that Scale Globally
Build meaningful connections with 10 tech partners during an intimate roundtable or 200 end users at a show-stopping summit.
✔ Large-scale Conferences
✔ Tech Roadshows
✔ Lunch & Learns
✔ Executive Gatherings
✔ Partner or End User Roundtables
✔ Advisory Council Meetings
✔ Experiential Outings (Topgolf, Cooking Classes)
✔ Private Cocktail Receptions
✔ Customer Appreciation Events
✔ Solution-Focused Webinars
✔ Invite-Only Digital Roundtables
95%
of attendees say our events are impactful.
*2025 Event Survey, The Channel Company
Dynamic Events that Drive Innovation and Confident Tech Decisions
Connect with Your Ideal Audience
With proprietary zero-party data and audience intent signals, we identify and recruit the tech leaders exploring new technologies and partnerships.
Build Brand Awareness and Trust
Share insights and innovations that earn recognition, credibility and long-term trust that fuels stronger relationships and sustained growth.
Enable Tech Partners and End Users
Empower your target audience with the knowledge, tools and connections they need to drive growth and achieve more with your technology.
Generate Pipeline that Propels Growth
Build new relationships, accelerate deals, and drive measurable ROI through memorable events designed for authentic, impactful conversations.
88%
of solution providers say events are key to success.*
*2025 State of Partner Marketing Survey, The Channel Company
Custom Events Designed to Achieve Your Growth Goals
We obsess over every detail. You focus on conversations that deepen growth and drive sales.
Event Strategy and Creative Services
✔ Audience Identification and Recruitment
✔ Venue Sourcing, Negotiations and Contracts
✔ AV Sourcing and Coordination
✔ Event Timeline, Deliverables and Objectives
✔ Data Collection and Analysis
✔ Event-Driven Nurture Campaigns
✔ Post-Event Surveys and Attendee Follow Up
✔ Coverage and Content via CRNtv
✔ Pre-Event Promotional Materials (Invites, Direct Mail, Social Posts), On-Site Materials and Creative Assets
Event Logistics
✔ White-Label Tradeshow Production
✔ End-to-End Event Management
✔ On-Site Event Support
✔ On-Site Event Moderator
✔ Travel and Hotel Coordination
✔ Design and Print Collateral
✔ Promotional Material Orders
✔ Dedicated 1:1 Program Manager
✔ Venue Sourcing, Negotiations and Contract Management
PARTNERSHIP SUCCESS STORY
AWS has partnered with us for 4 years to manage their QuickSight Customer Advisory Board Forum.
AWS gained:
- Time to focus on customer conversations
- 4.9/5 post-event CSAT score
- Actionable product feedback for roadmap
- Stronger customer collaboration and advocacy
Exceptional Relationship-Building Events
“Over the last few years, I have had the pleasure of being able to run several CIO roundtable sessions with The Channel Company team. Every time I engage into a new project with the team, I have been impressed with their professionalism and speediness in orchestrating these activities. A simple alignment call is more than enough to enable the team to put together all necessary elements and promote the event.
Venue finding is a simple process, due to their extensive relationships. On the day, the project team is strengthened by their amazing execution team that makes the project flow like a breeze. For all of these reasons, I never hesitate to return to the channel team for super opportunities.”
Lenovo
1:1 Event Specialists Support Your Event Strategy Worldwide
185+
30+
200+
35
18
Trusted Event Partner for Leading Tech Organizations
Check out recent custom events we’ve hosted
Our Brands
