Marketing Automation Specialist - The Channel Company

The Marketing Automation Specialist is responsible for helping to execute marketing campaigns within The Channel Company’s marketing automation platform and fully leveraging its capabilities. Working closely with the marketing organization, project managers, creative team, business unit stakeholders, this role will implement all programmatic and operational programs through the platform.

 

This person will need to have a solid foundation in marketing automation and will be tasked with creating, implementing and improving programs ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

 

Primary Responsibilities Include:


  • Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in marketing automation platform and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and list optimization

 

Job Requirements:


  • 2 + years marketing automation experience (must have experience with marketing automation platforms such as Marketo, Hubspot, Pardot, Eloqua, Act-On, etc.)
  • Knowledge of database management concepts and best practices
  • Must have superior communication skills, both written and verbal
  • Must be highly organized and self-motivated with a sense of urgency
  • Bachelor’s degree in marketing or related field preferred
  • Strong independent project management skills
  • Capable of handling multiple tasks with competing priorities under minimal supervision
  • Able to think critically and exercise independent judgment and discretion
  • Excellent attention to detail

Location:
United States,

Posting Date:

Tue, Oct 19, 2021 - 3:39 pm