IT Channel Content Marketing & Lead Generation
Great content is one of the most powerful tools available for attracting the right channel partners. Unleash the power of your information-rich white paper, case study or other asset through a CRN Content Syndication program, generating valuable leads for recruitment and positioning your company as an IT channel thought leader.
Solution providers regularly seek out and consume content that educates them about new technologies, business models, partner programs and emerging market trends. This need for information makes content syndication marketing an invaluable tool for raising brand awareness, demonstrating thought leadership and recruiting the right channel partners.
CRN handles your entire content marketing program, from hosting your assets on CRN.com and building the registration form to executing a targeted promotional plan and providing detailed lead reports.
CRN’s Content Syndication Program Includes:
Long before a solution provider contacts a technology supplier or joins their partner program, they typically launch an extensive research and information-gathering campaign. Step into the partner’s path and engage them with an IT content marketing program at this early, crucial moment: when they are most open to new ideas and relationships and when fewer competitors are vying for their mindshare. A CRN Content Syndication campaign can give you a head start, creating new opportunities for your paths to converge.
We reach an engaged, loyal following of leading solution providers.
Our multi-media network reaches your target audience through their preferred communication channel.
We offer a diverse range of ad units to deliver your unique message effectively.
We provide comprehensive campaign reporting to optimize your advertising campaigns.