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Executive Session: Business Management--Unlocking the Secrets of Sales Enablement

Solution provider leaders need to master sales enablement to move their organizations forward. Developing a leading-edge sales-enablement program should be a strategic part of every solution provider’s business model to ensure that customer-facing employees are able to engage in meaningful and valuable conversations with customers at every stage of the buying or problem-solving process. In small- and mid-size organizations that sit below the Fortune 1000, there is a quagmire of critical business functions that are frequently neglected. For businesses that do not have vast resources, attendees will learn how sales enablement takes an “everything and the kitchen sink” of functions, calms the chaos and begins driving value to the firm.

Attendees will learn:

  • How to define sales enablement so everyone from senior management to entry-level support is on board
  • A case study of a successful sales-enablement program
  • Sales enablement as role vs. a function
  • Developing teamwork to support a successful sales-enablement program
  • Breaking down the walls between organizational silos to get customers the information they need