Security Market Intelligence: The Latest Security Risks, Compliance Challenges Fueling Security Spend
Solution providers need to understand how modern threats and the latest regulatory compliance concerns are fueling interest in fresh, rather than so-called, next generation security products. This presentation explores the latest results from the joint solution provider survey conducted by IDC and The Channel Company. Attendees will gain insight into enterprise security spending trends and the top industries where midmarket organizations are investing in security products and services. It will also shed light on how the rapidly evolving threat landscape, coupled with shifting business priorities, are creating new opportunities for solution providers. Join industry analyst Robert Westervelt, who leads IDC’s data security practice, in an interactive discussion on how the channel can navigate this complex security market and how partners can grow their business without unsettling their top-tier technology partners.
Research Manager, Security Products, IDC