ACTIVATIONS

Accelerate Channel Growth
Anywhere in the World

Generate leads, build awareness, and scale demand where and when needed.

Let’s Connect
A Suite of Activations That Deliver Results

bChannels Partner Concierge

Enhance partner program engagement and enthusiasm to drive sustained ROI. Our dedicated 1:1 concierge service supports partners at every stage, from onboarding and campaign management to MDF reporting.

  • End-to-end partner marketing from planning to reporting
  • Strategic partner enablement and campaign planning
  • Expert MDF management and optimization
  • 1:1 virtual partner marketing managers (vPMMs)
  • Real-time reporting on all partner campaigns
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Demand Generation

Drive high-quality leads and meaningful engagement.

  • Intent-driven lead generation
  • Data-powered ABM ecosystem
  • Account-based nurture campaigns
  • Real-world engagement events

Campaign Management

Partner Engagement

Ensure your message reaches the right audience in the right place at the right time, scaling your brand’s reach to the next level. Our high touch campaign management ensures the successful execution of your programs. 

  • Dedicated marketing expert
  • Single point of contact
  • In-region partner support
  • End-to-end campaign management
  • Ongoing campaign optimization and reporting

Content and Asset Development

Enhance brand awareness, build trust, and generate a pipeline of high-quality leads with content featuring tailored messaging and designs.

  • Custom content and design
  • Original and personalized assets
  • Short- and long-form video and podcasts
  • Whitepapers, eBooks, infographics, and much more

Custom Events

Engage customers and prospects with dynamic events that showcase your expertise and build long-term business relationships.

  • Custom, white-glove event planning and execution
  • In-person, virtual, and hybrid events
  • Audience acquisition outreach

Brand Awareness & Mindshare

Elevate your brand visibility and connect with key technology decision-makers through targeted performance marketing strategies.

  • Targeted display ads
  • Social media campaigns
  • Industry voice articles
  • Data-driven engagement

Thought Leadership

Position your brand as a thought leader with compelling content and research that resonates with technology decision-makers.

  • Custom white paper expertise
  • Interactive thought leadership content
  • Premium video production
  • First-party research insights

Marketing Services

market credibility

Boost your sales with strategic programs aligned to outcomes optimizing the return of MDF investments.

  • Digital marketing services
  • Targeted content syndication
  • Strategic omnichannel social media campaigns
  • Telemarketing and appointment setting

The Channel Company’s global expertise in partner marketing,
with people speaking different languages was a massive pull for us.

Global Communications Manager | Technology Vendor

This has been our most successful MDF-led program in the last ten years.

CEO | Solution Provider

We are incredibly happy with the quality of our campaigns and
love working with The Channel Company.

President | Technology Solution Provider

The Channel Company has made a huge difference
to our engagement with SMB partners.

Channel Marketing Manager | Global Technology Vendor

Discover Your
Path to Growth.

Let’s setup a time to dive in and discover how we can help you win.

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