Communicating a message to CIOs and other tech professionals requires a personal connection to succeed.

A few weeks ago, a senior executive from one of the industry’s largest vendors called to prepare for a presentation he was scheduled to deliver to a large group of IT leaders.

Sounds like a run-of-the-mill meeting, right?

Even though most midmarket IT leaders know that cyber attacks will devastate their bottom line, they only devote a minuscule amount of their IT budgets to combating those attacks.

If you’re like most midmarket IT leaders, your company’s infrastructure is your central nervous system. It goes without saying, perhaps, that an attack on that infrastructure would be devastating.