Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

We deliver the key expertise you need to optimize your channel

Twitter

Lawsuit: @Oracle Misled Investors On Cloud Sales Growth https://t.co/PAYXDKnLVI #Cloud https://t.co/YdvkMf9cwZ

The Channel Company (13 hours ago)

5 Takeaways From HP Execs On Products, Channel And Diversity https://t.co/ninXY5963w https://t.co/UfLTX5V1Mu

The Channel Company (3 days ago)

Black Hat 2018: 10 Execs On The Top Cybersecurity Threat America Faces Around The 2018 Midterm Elections… https://t.co/HbiRJCTXFX

The Channel Company (3 days ago)

.@Dell Revenue Expected To Surpass $100 Billion By 2022 https://t.co/uM4QEx76MF https://t.co/GMHflbaBvc

The Channel Company (3 days ago)

8 Important Cybersecurity Partnerships Debuting At Black Hat https://t.co/JzXIaZcTuh #CyberSecurity #BlackHat2018 https://t.co/o1I5Kluczl

The Channel Company (4 days ago)

Newsroom

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

April 19, 2017

2017 MES Event to Focus on How Midmarket CIOs Can Leverage 'Smart, Well-Thought-Out Risks' to Innovate and Transform the IT Industry

Featuring Gartner analysts and new market research

CRN Feed

.@10thMagnitude Hires Cloud Guru Ira Bell As CTO https://t.co/9sdk62Pml7 #cloud

CRN (7 hours ago)

Boom In #AWS Business Driving @SHI_Intl's Growth So Far In 2018 https://t.co/Vs9u8LtU8A

CRN (8 hours ago)

.@Samsung Galaxy #Note9 Review: @PatrickMoorhead calls it the "superphone". Here's why... https://t.co/C8J9ZuqFJ4

CRN (9 hours ago)

As #JEDI Contract Looms, @Microsoft Reveals #AzureStack For Government: https://t.co/dZnslVeqBI https://t.co/jj2UXFOHKU

CRN (13 hours ago)

RT @GeeNarcisi: . @JDPower #Wireless #NetworkQuality Report: How The Five Largest #Carriers Are Stepping Up Their Performance | https://t.c…

CRN (14 hours ago)

Search form

Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

We deliver the key expertise you need to optimize your channel

Twitter

Newsroom

CRN Feed