Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

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Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

We deliver the key expertise you need to optimize your channel

Twitter

RT @WOTChannel: Plans for growth in 2019 and into 2020 is the focus on shifting to hybrid IT MSP Model. #WOTC19 @TheChannelCo https://t.co/…

The Channel Company (Yesterday)

RT @WOTChannel: Biggest strategic vendor obstacles related to shift to MSP model. #WOTC19 @TheChannelCo https://t.co/yyaKcqAyPd

The Channel Company (Yesterday)

Key takeaways from IPED research: MSP growth, digital transformation, tech investments and increase in services-led… https://t.co/qPDTuM7NKQ

The Channel Company (Yesterday)

RT @kileykunkler: Hanging out with @JJDiGeronimo learning about professional branding and networking. #wotc19 #networks #GrowthMindset htt…

The Channel Company (Yesterday)

Kicking off #WOTC19 in Denver with the State of Women in the Channel Today. 4 key trends shaping the tech channel a… https://t.co/qpxa2BBYoU

The Channel Company (Yesterday)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

Partners Join In Saying Goodbye To @Oracle's Mark McNamara, A Champion For Oracle's Channel https://t.co/UPKpZaLrRw https://t.co/5EFPg9aNUt

CRN (2 hours ago)

.@paloaltontwks Sales Exodus Continues With Exit Of Global Leader: Report https://t.co/RXsAVlk18o https://t.co/uFqxEA7cAU

CRN (6 hours ago)

.@VMware And @Pivotal: What Would A Merger Mean For The Cloud Foundry/Kubernetes Debate https://t.co/PyovY1I2s3 https://t.co/e8oddEX5Es

CRN (6 hours ago)

#NetApp Bids Adieu To Two More Top Executives: https://t.co/sVJ1k6mXlb

CRN (9 hours ago)

RT @mharanas1987: Fast-growing data center giant #cyrusone looking at sale (report) -- #Stock hits all time high $70 #datacentre #datacente…

CRN (11 hours ago)