Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

We deliver the key expertise you need to optimize your channel

Twitter

End the week by casting your votes for Round 2 of Channel Madness! https://t.co/KRwJv5OfgF #CRNChannelMadness https://t.co/1kn5Wqd7ev

The Channel Company (2 days ago)

How 'Moneyball For Business' Can Solve Your Employee Engagement Woes From XChange 2019 https://t.co/O0WVSiQksQ… https://t.co/CiHucNqemB

The Channel Company (2 days ago)

.@Intel Rebrands Partner Program, Adds New Training, Collaboration Tools https://t.co/SJKTDqSFYf https://t.co/8ziqDPrT7x

The Channel Company (2 days ago)

RT @DGoodison: .@Lyft’s $300 million deal with @AWSCloud: 5 things you need to know https://t.co/yzUIR31YPs @CRN @S1monAnd @MissionCloud @t…

The Channel Company (3 days ago)

.@Sprint IoT Will Be Set On Fire By 5G, Execs Said at XChange 2019 https://t.co/2jAbUtIhUJ #XCH19 #IoT #InternetOfThings

The Channel Company (3 days ago)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

Head-To-Head: Samsung #GalaxyS10e vs. Apple #iPhoneXR https://t.co/ksn5ITfJso #Apple #iPhone $AAPL #Samsung https://t.co/EnZNz7rSYv

CRN (Yesterday)

.@Pinterest Reveals Six-Year, $750M AWS Cloud Deal In IPO Filing https://t.co/ukCz1go1Qa https://t.co/ReUMJYE9FY

CRN (2 days ago)

RT @dianablass: .@HP builds a replica of the 1939 garage where founders started the now billion dollar business with just $538. Watch full…

CRN (2 days ago)

The @konicaminolta Workplace Hub: 10 Things You Need To Know https://t.co/Xugbo6E8Oy @KonicaMinoltaUS https://t.co/0PM8IA7xJo

CRN (2 days ago)

RT @davharris: .@VMware CEO builds brand with James Corden, humanitarian efforts https://t.co/WSvDzw7NmW $VMW

CRN (2 days ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

We deliver the key expertise you need to optimize your channel

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