Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

We deliver the key expertise you need to optimize your channel

Twitter

2 more cool companies selling through the Channel just signed up for NexGen 2019 #NGC19 Welcome @ooma @parassure ! https://t.co/sdjvbaRY3I

The Channel Company (Yesterday)

Head-To-Head: @Apple iPhone XS Max Vs. @Samsung Galaxy S10 Plus https://t.co/Z4KpzbzAY5 https://t.co/fAxDL7pF0j

The Channel Company (Yesterday)

.@HPE Set To Pay DXC $666 Million In Spin-In Merger ‘Accounting’ Dispute https://t.co/cr4bClNAuE https://t.co/7ImGZc36qv

The Channel Company (Yesterday)

RT @WOTChannel: Plans for growth in 2019 and into 2020 is the focus on shifting to hybrid IT MSP Model. #WOTC19 @TheChannelCo https://t.co/…

The Channel Company (6 days ago)

RT @WOTChannel: Biggest strategic vendor obstacles related to shift to MSP model. #WOTC19 @TheChannelCo https://t.co/yyaKcqAyPd

The Channel Company (6 days ago)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

.@HPE's Tom Lattin: @AMD EPYC Single-Socket Is A 'Breakthrough' For TCO https://t.co/vLq7n6iqhU @AMDServer https://t.co/aVBawWPTXA

CRN (9 hours ago)

RT @dianablass: Could this #technology be the end of nosebleed seats? @DXCTechnology looks to transform the fan experience at live sporti…

CRN (11 hours ago)

.@VMware Acquires Intrinsic For Application Security Expertise: Report https://t.co/mxOED4x1vi @VMwareSecurity https://t.co/tjF8ZAgnvF

CRN (12 hours ago)

.@ArubaNetworks One And Only Leader In Wireless; Cisco In Challenger Position: @forrester New Wave Report… https://t.co/Gt6YLUGami

CRN (15 hours ago)

RT @DylanLJMartin: .@intel 10th-gen Core Comet Lake brings six cores to ultra-thin laptops https://t.co/U6Os9xOGJh $INTC via @CRN https://t…

CRN (15 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

We deliver the key expertise you need to optimize your channel

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Newsroom

CRN Feed