Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

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Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

We deliver the key expertise you need to optimize your channel

Twitter

.@CIOChris tells #XCH18 solution providers that CIOs need their partners to help guide them and offer the best cust… https://t.co/ZNeWwX3Oxv

The Channel Company (1 hour ago)

Time is the no. 1 reason organizations struggle with change. #XCH18 @CIOChris https://t.co/zoXvqm1N8G

The Channel Company (1 hour ago)

RT @ryanjcoyne: Hypothetical road trip to Boston is providing an allegorical backdrop to the planning and motivators that unite teams for c…

The Channel Company (1 hour ago)

RT @StevenJBurke: CIO/Author Chris Laping rallies solution providers on how to build solutions that drive revenue gains and make end user’s…

The Channel Company (1 hour ago)

Leaders need to be on the same page with their customers - everyone jumps on the WHAT and doesn’t explain the WHY.… https://t.co/fe7Qj64URj

The Channel Company (1 hour ago)

Newsroom

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

April 19, 2017

2017 MES Event to Focus on How Midmarket CIOs Can Leverage 'Smart, Well-Thought-Out Risks' to Innovate and Transform the IT Industry

Featuring Gartner analysts and new market research

CRN Feed

2018 Annual Report Card Winners: Solution Providers Give Top Marks To Key Vendors: https://t.co/SDRLK1nGVN #CRNARC… https://t.co/ql8UJJbx5W

CRN (8 hours ago)

5 Ways @IBM Is Looking To Empower Partners https://t.co/joAhhRJ4OB

CRN (Yesterday)

5 Companies That Had A Rough Week: https://t.co/Wn4AvUDEmu https://t.co/0mJRO4Kd7u

CRN (Yesterday)

Meet @HP's new President of Personal Systems Alex Cho. He talks about the future of #VR for partners in an intervi… https://t.co/YDY3QLDSuH

CRN (2 days ago)

RT @StevenJBurke: Thomas Jensen @tjensen1973, a 15 year @HP channel veteran who established strong partnerships with IT solution providers,…

CRN (2 days ago)