Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

We deliver the key expertise you need to optimize your channel

Twitter

How @Cisco Helped The Atlanta @Braves Become Leaders In Tech https://t.co/GjNAYL34tj https://t.co/fngjmpLwOi

The Channel Company (12 hours ago)

.@Hortonworks Expands Relationships With Microsoft And Google, Supporting Multi- #Cloud Opportunities For Partners… https://t.co/qsa78Dc8ft

The Channel Company (Yesterday)

PTC Makes 3rd Augmented Reality Acquisition As #AR Revenue Reaches $20M https://t.co/lMbhotZ6Pw https://t.co/YgKTdfpyin

The Channel Company (Yesterday)

5 Things Partners Should Know From @HP's Sustainable Impact Report https://t.co/A05vADZB1E

The Channel Company (Yesterday)

.@Microsoft Buys Social Learning Startup Flipgrid To Gain Share In Education Market https://t.co/sImRd6WVGf https://t.co/JSPBjWLJuU

The Channel Company (2 days ago)

Newsroom

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

April 19, 2017

2017 MES Event to Focus on How Midmarket CIOs Can Leverage 'Smart, Well-Thought-Out Risks' to Innovate and Transform the IT Industry

Featuring Gartner analysts and new market research

CRN Feed

.@Rackspace Launching Pay-As-You-Go Billing For Private VMware Infrastructure, #Kubernetes Service https://t.co/VnJAVMzTWM

CRN (2 hours ago)

#DattoCon18: @Datto Widens, Sharpens Its MSP-centric Approach After Autotask, Networking Acquisitions… https://t.co/V4b8UXBsv6

CRN (4 hours ago)

Missed any stories from #HPEDiscover? Get CRN's full coverage here: https://t.co/82hQVTouPb @HPE_Discover https://t.co/fMzc3srX1G

CRN (4 hours ago)

.@Accenture Opens Cyber Fusion Center Near D.C. https://t.co/5oHOnANzpL @AccentureSecure #Accenture https://t.co/KXaTSdlUi6

CRN (4 hours ago)

.@Intel Promotes Hardware-Based Security For #Blockchain And #AI: https://t.co/oFFpbhL1jl #Intel https://t.co/wnlPUGcMM4

CRN (5 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

We deliver the key expertise you need to optimize your channel

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Newsroom

CRN Feed