Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

We deliver the key expertise you need to optimize your channel

Twitter

How 4 Distributors Are Helping Solution Providers Scale #IoT Projects https://t.co/yqQsHkgheY #InternetOfThings https://t.co/zdnaTjLRfz

The Channel Company (10 hours ago)

This Is The Tech Bringing Disney’s Star Wars: Galaxy Edge Theme Park To Life https://t.co/esUL8A55Mv https://t.co/TI0kcUJDKD

The Channel Company (13 hours ago)

Welcome new sponsor @untangle_inc to #NGC19: Untangling the complexities of connecting people and businesses to the… https://t.co/GYivg0pNVn

The Channel Company (15 hours ago)

MSP: Automation And #AI Require New Types Of Operations Centers https://t.co/aFwnDRE984 #ArtificialInteligence https://t.co/AP0heNfqel

The Channel Company (Yesterday)

6 Leading HCI Vendors In The Midmarket And Their Key Differentiators https://t.co/yyjEXyc1Wv https://t.co/E5DblY7SZ7

The Channel Company (Yesterday)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

.@Dell Dominates #HyperConverged Market Share In Q1 As @Nutanix Falls: https://t.co/FzpfBUhAMV https://t.co/bOH03NqdCq

CRN (14 hours ago)

BREAKING: @ExtremeNetworks Plans To Acquire @Aerohive To Boost #WiFi Chops, Subscription Services:… https://t.co/a0AWwlSsGN

CRN (14 hours ago)

RT @DylanLJMartin: Intel, Arm To Help Create New IoT Standard For Device Onboarding https://t.co/DiMm1XUSgO @intel @arm $INTC #iot #iiot vi…

CRN (14 hours ago)

Top Takeaways From @AWSSecurityInfo Security Chief Stephen Schmidt At #reInforce 2019: https://t.co/iShhSvhJCQ https://t.co/d2ok5YFuPy

CRN (15 hours ago)

.@SYNNEX Blows Past Analyst Expectations To Report Strong Second Fiscal Quarter 2019: https://t.co/GQSTIKevKi… https://t.co/bxWJRxR1vT

CRN (15 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

We deliver the key expertise you need to optimize your channel

Twitter

Newsroom

CRN Feed