Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Get the insights you need to succeed

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Supercharge your marketing today

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

We deliver the key expertise you need to optimize your channel

Twitter

RT @WOTChannel: Join us for Tuesday's Live Q&A to learn: ⚡ What 'superpowers' are and how to identify them ⚡ How to leverage and develop yo…

The Channel Company (2 days ago)

RT @CRN: "I challenge you to think in a manner of 'Am I creating & contributing to a culture that I crave or culture that makes me cringe?'…

The Channel Company (2 days ago)

RT @TheMidmarketCIO: Join us at the Red Rock Casino Resort and Spa for #MES22 Fall — where unparalleled luxury meets unmatched market intel…

The Channel Company (2 days ago)

The Inclusive Leadership Network (ILN) is laser-focused on increasing #diversity, equity, #inclusion, and belonging… https://t.co/hcHShTWjFM

The Channel Company (3 days ago)

RT @TheMidmarketCIO: Don't forget Today from 1-2 PM ET join the webcast on Elevate Your Personal Brand to Drive Business Outcomes https://t…

The Channel Company (3 days ago)

CRN Feed

. @Accenture, @Deloitte, @PwC Lead @Gartner_inc’s @Oracle Cloud Services Magic Quadrant: https://t.co/GgAPSb5A9h… https://t.co/Qih9okrxkS

CRN (2 days ago)

Four female @RedHat executives shared their tips for finding and being a good mentor at @CRN parent @TheChannelCo's… https://t.co/hGGWkvAbhC

CRN (2 days ago)

#WOTC22: Four Tips On Finding And Being A Good Mentor https://t.co/gMuNiVbFWM @WOTChannel @RedHatPartners

CRN (2 days ago)

Growing digital transformation requirements for customers around the world made for a very good fiscal 2022 first q… https://t.co/afsdrLsvRM

CRN (2 days ago)

The following female executives who work for @IBM are among @CRN's 2022 100 Most Powerful Women of the Channel - C… https://t.co/zw1Vgnl26K

CRN (2 days ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

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CRN Feed

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

Twitter

CRN Feed

About Us

Our Brands

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