Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

New Video Series: Inside the Channel with Bob Skelley
Real Time Perspectives From Across the Channel

Watch Now:
Joyce Mullen - Supporting Partners and Customers During COVID-19

Watch Now:
John Michael Gross - The Pivotal Role of CIO Leadership in Challenging Times

Watch Now:
Ron Dupler - How Channel Leaders Can Lead Through a Crisis

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

We deliver the key expertise you need to optimize your channel

Twitter

Live webinar on 5/27: How the COVID-19 Crisis Changed The Security Landscape Forever. Hear from IT Security Leaders… https://t.co/CrWtIERbiv

The Channel Company (Yesterday)

RT @CRN: .@Microsoft CTO Kevin Scott’s Top WFH Tips And Tech Trends https://t.co/yZrptGjbSY #WFH #wfhlife https://t.co/zTZq1IA5A4

The Channel Company (2 days ago)

RT @CRN: Last chance to apply for CRN’s 2020 SP 500 and Fast Growth 150 lists – 2 lists with only 1 application. Don’t wait, it closes toda…

The Channel Company (3 days ago)

Check out this week's Inside the Channel interview featuring Michael Chunn, VP, Technology Services at Gesa Credit… https://t.co/q0vzFQJFcP

The Channel Company (4 days ago)

Join us LIVE tomorrow for the webinar: Being The Indispensable Partner. Gain insight and best practices from today'… https://t.co/ezBgvSMVie

The Channel Company (4 days ago)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

From helping to enable the post-#COVID world to updates in #MicrosoftAzure and #Microsoft365, here are the top take… https://t.co/1b5hXLUHAY

CRN (10 hours ago)

Here are the new IT jobs -- coined #newcollar -- and skills that will be in high-demand in a post-#COVID-19 world.… https://t.co/DBIwPlx8SR

CRN (15 hours ago)

.@ePlus CEO Says He’s Confident Firm Will Weather The #COVID19 Storm https://t.co/lsfaJG6BFy https://t.co/IBzxM7h8Qq

CRN (Yesterday)

From helping to enable the post-#COVID world to updates in #MicrosoftAzure and #Microsoft365, here are the top take… https://t.co/ogbSaMpXHu

CRN (Yesterday)

.@HPE CEO @AntonioNeri_HPE: Faster Everything-As-A-Service Shift Means More ‘Long-Term Money’ For Partners https://t.co/kW6k0xHtmm

CRN (Yesterday)

Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Watch Now:
Joyce Mullen - Supporting Partners and Customers During COVID-19

Watch Now:
John Michael Gross - The Pivotal Role of CIO Leadership in Challenging Times

Watch Now:
Ron Dupler - How Channel Leaders Can Lead Through a Crisis

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

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CRN Feed

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Watch Now:Joyce Mullen - Supporting Partners and Customers During COVID-19

Watch Now:John Michael Gross - The Pivotal Role of CIO Leadership in Challenging Times

Watch Now:Ron Dupler - How Channel Leaders Can Lead Through a Crisis

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

Twitter

Newsroom

CRN Feed

About Us

Our Brands

Connect With Us

Watch Now:
Joyce Mullen - Supporting Partners and Customers During COVID-19

Watch Now:
John Michael Gross - The Pivotal Role of CIO Leadership in Challenging Times

Watch Now:
Ron Dupler - How Channel Leaders Can Lead Through a Crisis