Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

We deliver the key expertise you need to optimize your channel

Twitter

Digital Transformation Drive: @DXCTechnology Acquires Virtual Clarity https://t.co/27EHq2F6OV https://t.co/CmiyCqGBwq

The Channel Company (14 hours ago)

5 Things To Know About A Potential Xerox-HP Deal: ‘The Copier King And The Printer King Combined’… https://t.co/dV59pkiMWB

The Channel Company (4 days ago)

FCC: Sprint, T-Mobile Would Pay Over $2B If Merger Conditions Not Met https://t.co/qOR7Ery8rR https://t.co/EqBIFqKYWx

The Channel Company (5 days ago)

The big winner of the night is @pax8! Congratulations on winning Best in Show – Premier, Best Boardroom – Premier,… https://t.co/x0AhKUe01H

The Channel Company (3 weeks ago)

Congratulations to @wasabi_cloud on a great event and for winning Best in Show – Event! #NGC19 https://t.co/y9pBadCboA

The Channel Company (3 weeks ago)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

.@DXCTechnology Planning To Divest Three Of Its Five Businesses https://t.co/xPxVLRVOvo $DXC https://t.co/VtBTGtKiHY

CRN (3 hours ago)

VIDEO: @Cisco’s Single, Digital Partner Marketing Platform Sees Increase In Adoption https://t.co/y7TtYQxGR1… https://t.co/LREuaVpiF7

CRN (9 hours ago)

2019 Tech Innovator Awards Winner: @puppetize Enterprise 2019.1 https://t.co/lcYWsCif9N #CRNInnovators https://t.co/t2GoczK47W

CRN (9 hours ago)

2019 Tech Innovator Awards Winner: @ScaleComputing HE500 Series https://t.co/mtCMxYcZEx #CRNInnovators https://t.co/AbMBV1k4N6

CRN (9 hours ago)

2019 Tech Innovator Awards Winner: @HP EliteDisplay E243p Sure View Monitor https://t.co/u1giUep5jG #CRNInnovators https://t.co/yKYidr4Oy5

CRN (9 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

We deliver the key expertise you need to optimize your channel

Twitter

Newsroom

CRN Feed