Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

New Video Series: Inside the Channel with Bob Skelley
Real Time Perspectives From Across the Channel

Watch Now:
Joyce Mullen - Supporting Partners and Customers During COVID-19

Watch Now:
John Michael Gross - The Pivotal Role of CIO Leadership in Challenging Times

Watch Now:
Ron Dupler - How Channel Leaders Can Lead Through a Crisis

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

We deliver the key expertise you need to optimize your channel

Twitter

NEW VIDEO: Check out this week's Inside the Channel with @ChannelSkell and Heather Gonzalez. Gonzalez shares how he… https://t.co/0iwdXsVqEC

The Channel Company (9 hours ago)

With the private under pressure is this a time to focus on public sector? Join us June 10 for the webinar: How To S… https://t.co/7T6UsIVgyg

The Channel Company (Yesterday)

RT @CRN: Here are the new IT jobs -- coined #newcollar -- and skills that will be in high-demand in a post-#COVID-19 world. https://t.co/d…

The Channel Company (2 days ago)

NEW Inside the Channel with @ChannelSkell and Laura Blackmer. Blackmer highlights the decisions and strategies take… https://t.co/R1YYbRSVCv

The Channel Company (3 days ago)

Join us LIVE tomorrow with 3 channel leaders discussing how the COVID-19 crisis has changed the #ITsecurity landsca… https://t.co/lAmKo9f518

The Channel Company (3 days ago)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

RT @davharris: .@Deloitte is laying off 5 percent of its U.S. workforce in response to a slowdown caused by #covid19-related shutdowns http…

CRN (6 hours ago)

.@PureStorage CEO On Why The Firm Was ‘Well Positioned’ Before #COVID19 Hit And What’s Next: https://t.co/3HmsLkvoJG

CRN (8 hours ago)

RT @JZarateNews: #ICYMI: #TuneIn to @CRN📺 to hear @intel #channelpartners talk about their partnership with the company following the #Virt…

CRN (10 hours ago)

5 Reasons Why @Dell’s Stock Is Up After Earnings: https://t.co/u5Fs4v66XG #Dell #StockMarket

CRN (13 hours ago)

.@wasabi_cloud CEO @Wasabi_Dave: New $30 Million Funding Round Comes From ‘Family Offices,’ Not Venture Capital https://t.co/eP5BHSOuOe

CRN (14 hours ago)

Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Watch Now:
Joyce Mullen - Supporting Partners and Customers During COVID-19

Watch Now:
John Michael Gross - The Pivotal Role of CIO Leadership in Challenging Times

Watch Now:
Ron Dupler - How Channel Leaders Can Lead Through a Crisis

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Watch Now:Joyce Mullen - Supporting Partners and Customers During COVID-19

Watch Now:John Michael Gross - The Pivotal Role of CIO Leadership in Challenging Times

Watch Now:Ron Dupler - How Channel Leaders Can Lead Through a Crisis

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

Twitter

Newsroom

CRN Feed

About Us

Our Brands

Connect With Us

Watch Now:
Joyce Mullen - Supporting Partners and Customers During COVID-19

Watch Now:
John Michael Gross - The Pivotal Role of CIO Leadership in Challenging Times

Watch Now:
Ron Dupler - How Channel Leaders Can Lead Through a Crisis