Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

We deliver the key expertise you need to optimize your channel

Twitter

RT @CRN: Here are 10 wearable devices for recreational use that caught our attention at @CES 2022: https://t.co/lNOpdnVbtV They're from:…

The Channel Company (2 days ago)

RT @CRN: The @CRN 2022 #PartnerProgram Guide application has been extended to Monday, January 31st❗ The #CRNPPG is the trusted source for…

The Channel Company (2 days ago)

Attend this webcast and get greater insights into the cybersecurity trends that IT decision makers are interested i… https://t.co/tjSpNx2Ekw

The Channel Company (2 days ago)

“MES is an amazing event from all perspectives, networking & business wise, filled with opportunities. As a first-t… https://t.co/9xbfJc5yao

The Channel Company (2 days ago)

RT @CRN: These are the 10 #DataCenter companies you need to watch in 2022: https://t.co/XIySXkSBaC - @awscloud - @AmericanTowerUS - @Apple…

The Channel Company (2 days ago)

CRN Feed

RT @MichaelNovinson: .@Microsoft: Ukrainian Government Hit With Destructive Malware https://t.co/AC3pZlUum2 "These actions represent an el…

CRN (6 hours ago)

The #Ukrainian government has been pummeled by a destructive malware operation that’s disguised to look like ransom… https://t.co/tzCHyofI3a

CRN (6 hours ago)

ODP, the parent company of Office Depot, Friday said that its board of directors has decided to delay the split of… https://t.co/iO1hx8ID5J

CRN (2 days ago)

The infamous #REvil #ransomware operation has been “neutralized” after Russian authorities raided and arrested more… https://t.co/wt6Cg5AhD2

CRN (2 days ago)

AWS, TD SYNNEX Expand Channel Distribution Relationship: https://t.co/WWABJtmTn2 @awscloud’s new strategic collabo… https://t.co/hkiSCH1SLN

CRN (2 days ago)