Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

We deliver the key expertise you need to optimize your channel

Twitter

Executive Coach: CIOs Could Be The CEOs Of The Future https://t.co/QRL0KbiTSX https://t.co/fQ2dGEBFkl

The Channel Company (9 hours ago)

10 Cool Features Of Apple iOS 12 https://t.co/cWOZ8AGZUG #Apple #iOS12 https://t.co/saU5ShZ94H

The Channel Company (13 hours ago)

Stephen DiFranco (@SDFIoT), Principal of IoT Advisory group, will be a keynote speaker during IoTConnex Virtual on… https://t.co/ps5sE4Bt9e

The Channel Company (Yesterday)

2018 Cloud Partner Program Guide https://t.co/UpRrFMoLWt #cloud https://t.co/Px7m1s27SL

The Channel Company (Yesterday)

Featured speaker, Stef Reid (@RunJumpStefReid), to keynote at Women of the Channel Europe this November. Explore se… https://t.co/ZVeIaQe366

The Channel Company (Yesterday)

Newsroom

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

April 19, 2017

2017 MES Event to Focus on How Midmarket CIOs Can Leverage 'Smart, Well-Thought-Out Risks' to Innovate and Transform the IT Industry

Featuring Gartner analysts and new market research

CRN Feed

‘Yes, I’m Leaving’: @Cisco Systems Collaboration Chief @jdrosen2 To Depart https://t.co/KrKV1hqeFz #Cisco https://t.co/nerTtxYIKb

CRN (6 hours ago)

‘Yes, I’m Leaving’: @Cisco Collaboration Chief To Depart https://t.co/JgYTLvXCms $CSCO

CRN (6 hours ago)

Five Insights On How Chris Leahy Will Lead @CDWCorp: https://t.co/b5nvp1OleK #CDW https://t.co/5XmFIadzZM

CRN (6 hours ago)

.@NetApp Acquires @StackPointCloud, Enhances Cloud-Native Capabilities With #Kubernetes-As-A-Service:… https://t.co/1effwxTOPm

CRN (7 hours ago)

Apple CEO Cook On The China Trade War And #iPhoneXSMax Price Tag: https://t.co/LhIbAM6FS8 #AppleWatch #iPhoneXS https://t.co/Iz2SLiqzj1

CRN (8 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

We deliver the key expertise you need to optimize your channel

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Newsroom

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