Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

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Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

We deliver the key expertise you need to optimize your channel

Twitter

Head-To-Head: Samsung #Galaxy S10e vs. Apple #iPhoneXR https://t.co/TPaUHavzvI https://t.co/9HygUGKr97

The Channel Company (10 hours ago)

RT @CRN: Channel Madness Round 2: @Lenovo’s Cato, @VMware’s Flinders Surge Ahead In Weekend Voting https://t.co/21j1sYJzU6 https://t.co/Wii…

The Channel Company (11 hours ago)

Channel Madness Round 2: Kinlaw Beating His Lenovo Successor; Defending Champ McCray Trails https://t.co/rg7lD7JneC… https://t.co/22iIhasydh

The Channel Company (13 hours ago)

Channel Standouts: The 2019 @CRN Tech Elite 250 https://t.co/UboEQdNu2B https://t.co/0cyotrortU

The Channel Company (15 hours ago)

End the week by casting your votes for Round 2 of Channel Madness! https://t.co/KRwJv5OfgF #CRNChannelMadness https://t.co/1kn5Wqd7ev

The Channel Company (3 days ago)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

4 Bold Statements From @Nvidia CEO Jensen Huang On The Future Of Computing https://t.co/plD4Ctttpg https://t.co/LDefYdlrQD

CRN (6 hours ago)

.@HPCanada CEO & President Mary Ann Yule Discusses The Hidden Benefits of #Sustainability - especially when it come… https://t.co/UPRXu2Xlx6

CRN (7 hours ago)

.@Apple Doubles Down On Services As #iPhone Slips https://t.co/kimLZhNhlD $AAPL https://t.co/6Ucd3v0uNP

CRN (9 hours ago)

RT @DylanLJMartin: An @intel exec explains the deal behind the F-series CPUs, which come without integrated graphics while costing the same…

CRN (11 hours ago)

EXCLUSIVE: @Cisco SVP And Americas Channel Chief Rick Snyder Is Departing https://t.co/6AHKFzHDgR $CSCO https://t.co/DlllzkZbJk