Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Get the insights you need to succeed

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Supercharge your marketing today

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

We deliver the key expertise you need to optimize your channel

Twitter

RT @CRN: CRN's @GeeNarcisi and @cj_fairfield attended this week's #WOTC22 Leadership Summit West—you can find their coverage from the event…

The Channel Company (8 hours ago)

RT @TheMidmarketCIO: Don’t forget to tune in tomorrow from 1-2pm ET/10-11am PT to learn how to: •Assess your brand •Leverage your network t…

The Channel Company (8 hours ago)

Where do vendors go when they want more brand visibility in the #IT channel❔ They turn to @TheChannelCo Media Sol… https://t.co/7ORicGVoP1

The Channel Company (9 hours ago)

RT @CRN: The hybrid work environment has given some women enough flexibility to stay in their careers, but there‘s still a big divide in pe…

The Channel Company (11 hours ago)

RT @WOTChannel: You’ve probably taken your share of strengths assessments about what unique value you bring to the table. In our virtual se…

The Channel Company (12 hours ago)

CRN Feed

.@Cisco is facing record-breaking customer demand and software and product order backlog, despite two major unexpec… https://t.co/XG2aMdQpKp

CRN (2 hours ago)

These Are Dell’s Five Highest Compensated Executives In Fiscal Year 2022: https://t.co/IovQmuUf8u @DellTech’s top… https://t.co/0hOpvSf5nL

CRN (4 hours ago)

Data protection and management software developer @Veeam used this week’s #VeeamON conference in Las Vegas to intro… https://t.co/2HYECdVdPo

CRN (6 hours ago)

A majority of shareholders at @intel Corp. revolted against the company’s proposed executive compensation package,… https://t.co/egRpDw2Q6I

CRN (6 hours ago)

57 percent of women say they have had to make more sacrifices than their partners over the last year, according to… https://t.co/suizY5BQJD

CRN (8 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

Twitter

CRN Feed

About Us

Our Brands

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