Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

We deliver the key expertise you need to optimize your channel

Twitter

.@RedHat CEO Jim Whitehurst On How He Plans To Win The Container Market https://t.co/4CLwOvh29r https://t.co/LBeCFv384G

The Channel Company (1 hour ago)

The Best And Worst Channel Company #Stocks In The First Quarter Of 2018 https://t.co/nO0kYvhKXf https://t.co/uLhdfJBMeO

The Channel Company (23 hours ago)

Three Is Better Than Two: Reliam Merges With Second #AWS MSP In Big Bet On AWS https://t.co/aYdOnSmXVv

The Channel Company (Yesterday)

CRN Exclusive: @SonicWall Achieves Full Independence From Quest Following Strong Investor Interest… https://t.co/QgYhgVBAJw

The Channel Company (Yesterday)

10 Security Experts On The Biggest Danger Businesses Face From #GDPR https://t.co/CRDOomby0V https://t.co/Tc4YbmsNeP

The Channel Company (Yesterday)

Newsroom

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

April 19, 2017

2017 MES Event to Focus on How Midmarket CIOs Can Leverage 'Smart, Well-Thought-Out Risks' to Innovate and Transform the IT Industry

Featuring Gartner analysts and new market research

CRN Feed

.@NetApp CEO Kurian: Growth Driven By Sales Of Strategic Products, Especially All-flash Storage https://t.co/cuCKHmbk6C $NTAP

CRN (12 hours ago)

.@Veeam CMO Hutchison To Depart For 'External Opportunities' https://t.co/5PPfc6Nuwm

CRN (17 hours ago)

.@PureStorage Relaunches Channel Program, Targets Simplification With Two Tiers, New Pricing https://t.co/lcTN2a0fN9

CRN (20 hours ago)

.@HP CTO Lays Out A Vision Of 'Fully Digital,' On-Demand Manufacturing https://t.co/k9JswrJILe

CRN (21 hours ago)

.@Okta's New Context-Based Tech Will Keep Workers From Having To Enter Passwords All The Time https://t.co/0GIR7SIgj0

CRN (22 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

We deliver the key expertise you need to optimize your channel

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