Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

We deliver the key expertise you need to optimize your channel

Twitter

Besides the amazing content lineup at NexGen 2019, we have lots of fun prizes including @NFL tickets, AmEx gift car… https://t.co/51RQq3QqVr

The Channel Company (2 days ago)

Managed services generate $158 billion in annual sales — are you getting your piece of the pie? Attend NexGen Oct.… https://t.co/LvA3qOPLpm

The Channel Company (3 days ago)

.@MichaelDell On HPE GreenLake: ‘We’ll Let Our Share Speak For Itself’ https://t.co/tjNmW5B4YE #HPE https://t.co/C9KLUXMDzn

The Channel Company (3 days ago)

Customer centricity is the X factor to acquire & retain customers. @NancyRademaker will keynote at #NGC19 to explai… https://t.co/1SUWiVrZAq

The Channel Company (4 days ago)

.@Oracle Hiring Thousands To Support Cloud Infrastructure Expansion https://t.co/sffh1H3OKC #Cloud https://t.co/jAbaVhmL5i

The Channel Company (4 days ago)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

.@2ndwatch CEO: ST Telemedia Investment Will Drive Multi-Cloud Expansion https://t.co/85PuI6yRqw https://t.co/l4ELxV7aTf

CRN (2 days ago)

Triple Threat: Private Equity Deal Paves Way For $1.3B Tech Powerhouse https://t.co/DComd4tOfX https://t.co/UGsugGyyy5

CRN (2 days ago)

RT @MichaelNovinson: .@FireEye To Extend Reach Of @VerodinInc Through Managed Service Bundle, Ft. @chrisscart & @Empower_Sol $FEYE @CRN h…

CRN (2 days ago)

Column From @StevenJBurke: @NWNCorporation's Secret Weapon https://t.co/S9tHyaaghv https://t.co/khPOELBh06

CRN (2 days ago)

What Partners Need To Know About @Oracle's Channel Program Overhaul: https://t.co/yPmUsB9BUf @OracleNews… https://t.co/DGond9TzKx

CRN (2 days ago)

Search form

Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

We deliver the key expertise you need to optimize your channel

Twitter

Newsroom

CRN Feed