Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Get the insights you need to succeed

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Supercharge your marketing today

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

We deliver the key expertise you need to optimize your channel

Twitter

Join us this Thursday, January 30, for a webinar that will review which transformative technologies will have the m… https://t.co/nil4IMuj4L

The Channel Company (8 hours ago)

Thanks @karlpalachuk for the great blog post on XChange March 2020 - we're looking forward your session. Want to j… https://t.co/gt55O7z3wx

The Channel Company (6 days ago)

Early-bird pricing for Women of the Channel West has been extended for 24 hours! Register by the end of the day tom… https://t.co/qE7uZXbCAD

The Channel Company (2 weeks ago)

We are thrilled to add a new voice to the XChange Advisory Board. Welcome @Tanazc Tanaz Choudhury, President & CEO… https://t.co/AMuEheUuNV

The Channel Company (2 weeks ago)

Shannon Huffman Polson @ABorderLife, will keynote at XChange March to share her story of tenacity, determination a… https://t.co/LXgL1wUh2m

The Channel Company (2 weeks ago)

Newsroom

December 17, 2018

CRN Publishes Exclusive Michael Dell Interview: Becoming Public Again Means 'We're Investing for Growth'

February 2, 2018

Fall 2017 Midsize Enterprise Summit Sold Out

Featuring Gartner analysts and new market research

CRN Feed

.@HP Shareholders See 'A Lot Of Risk' In @Xerox Takeover: Analyst https://t.co/ftUXR32CkX https://t.co/OmaU2ssOy2

CRN (5 hours ago)

.@AMD CEO Lisa Su Joins @Cisco's Board As EPYC Sales Ramp https://t.co/9OeDeIkpqt $AMD $CSCO https://t.co/7nkKfn79i6

CRN (5 hours ago)

RT @GeeNarcisi: . @Cisco #IoTSecurity Architecture Launched To Simplify, Defend #IndustrialIoT | https://t.co/hlEQAvmPiZ #IoT @CRN #CiscoLi…

CRN (7 hours ago)

RT @DylanLJMartin: @intel: Xeon supply is not constrained, delays can happen https://t.co/vQyA7dE7SY $INTC #intel via @CRN

CRN (7 hours ago)

RT @GeeNarcisi: . @F5Networks, @nginx Launch First Combined #ApplicationDelivery Controller | https://t.co/NWLbPbKGLE @CRN

CRN (7 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Channel Insights

We deliver deep operational channel expertise through IPED consulting and proprietary research, as well as real-world education – enabling you to optimize all aspects of your go-to-market initiatives.

Concierge Marketing

We help you engage, enable and empower your partners to accelerate revenue with our integrated content marketing solutions.

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

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Newsroom

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