Channel Masters

Hone Channel Skills. Uncover New Approaches. Accelerate Career Advancement.

Actionable Content and Real-World Coaching for Success

Channel Masters is an industry renowned program designed to arm up-and-coming channel leaders with insights, tools and real-world techniques for developing and executing differentiated channel strategies.
Member Benefits Include:
  • Access to ongoing primary research based on leading industry trends
  • Best Practice sharing with peers from across the vendor community
  • Advice and coaching from consultants with extensive channel experience
  • Real world tactics and guidance to enhance partner engagement
  • Insights to identify developing trends and vendor imperatives
  • Interaction with a live partner panel for first-hand feedback
  • Networking opportunities with channel professionals sharing like challenges and priorities
  • Deeper understanding of the end-to-end process to drive successful partner relationships

The Channel Masters program is a year-long experience that kicks off with an interactive 2.5-day, hands-on workshop and continues with a vibrant series of monthly channel intelligence webinars.

Channel Masters Classroom

Sample Curriculum Topics:

  • Program Development Strategies
  • Onboarding Planning and Execution
  • Building Compelling Partner Value Props
  • Partner Profitability
  • State of Managed Services
  • Partner Marketing
  • Customer Success
Next Class

Next Class Kicks Off November 2024

November 5-7 Workshop in Huntington Beach, CA
December 2024 - October 2025 Monthly Webinars

This is your chance to join and learn from a community of channel professionals. Due to the interactive nature of the program, seating is limited to approximately 25 participants per class. Don’t miss out — inquire today!

Inquire Today

What Attendees
Are Saying

“Channel Masters was very eye-opening to the depth and breadth channel programs require. Coming from a large company, I do not see all sides to channel activities. It was very educational to participate in a simulation that covered many aspects of channel programs. The workshop will help me in my day-to-day role, as now I have a much more comprehensive understanding of the channel.” ꟷHPE

“Tremendous insight (and validation) around partner business transformation best practices.” ꟷCisco

Ongoing Participants Include:

Get Your Competitive Advantage

To learn more about availability and member criteria, please complete this form